"NonprofitVille" idea not as pointless as I originally thought

So I read an article this morning about Zynga's "CityVille" passing the Facebook game reigning champ "FarmVille" (also from Zynga--still on top) as the most popular social game on the web. CityVille, which has been called "FarmVille for hipsters" has, in about a month, become the most popular game on the web. The feat in-and-of-itself isn't that phenomenal, as it would basically be the equivalent of a video game moving from football to football in a city (bad example, on purpose). But I read it, and, originally as a joke, said that I was waiting on "NonprofitVille."

And then I got to thinking--is that such a crazy idea?

I mean, there are 60 million people that play CityVille, so what if even 1/3rd of that played something like NonprofitVille--like Facebook's Causes but with a gaming aspect. There are certainly examples of 'games with a cause' already in existence--FreeRice.Com being the best example. It could be a game where you have to network with other people that "create" organizations or represent their favorite existing organizations--and the more they play, the more money gets donated to their favorite cause. The layers are already in place.

It would need the verification of something like 'Causes' and the social aspect of something like CityVille/FarmVille, and the 'easy fun' of FreeRice--but it could get serious. You could honestly get--if you campaigned/played hard enough--generate serious money for an organization. Every aspect is there--except for the gaming aspect. Plus, the creator of this sort of game would not really get rich off of the idea (or maybe they would?).

Obviously, as I have no programming or coding experience, I couldn't do something like this--and the 'game' aspect of it all would have to be figured out--but it doesn't sound so crazy? It's got the power of GoodSearch with a gaming aspect. I'm not sure how the money would work out--but that's not what I do. I just come up with ideas, and hope that somebody, somewhere, can make something.

What a Monday morning. Thoughts?